CLIENT PROFILE
A professional salon business in Saudi Arabia planning to develop its own branded smoothing and aftercare collection for in-salon services and take-home retail.
PROJECT SCOPE
Professional smoothing cream, aftercare shampoo, and conditioning treatment.
THE CHALLENGE
The client needed a coordinated treatment system that could provide a premium salon experience while remaining practical for professional application. Product texture, fragrance, application steps, aftercare compatibility, bilingual packaging, and presentation all needed to work together. The client also wanted the range positioned for customers regularly exposed to heat, dry air, humidity, and frequent styling.
KERONHAIR’S SOLUTION
Keronhair reviewed the client’s benchmark products, preferred treatment process, fragrance direction, packaging references, and target market positioning. During sampling, the team adjusted viscosity, application feel, rinse performance, softness, fragrance strength, and compatibility between the smoothing product and its supporting aftercare products. Keronhair also coordinated packaging options, bilingual label structure, ingredient information, usage directions, carton content, and project-related export documents for client review.
PROJECT OUTCOME
The client received an integrated private label smoothing system rather than three disconnected products. Approved samples, packaging details, and written specifications established a clear foundation for production, salon training, retail presentation, and future repeat orders.
