CLIENT PROFILE
A growing U.S. beauty brand preparing to launch a focused, clean-positioned hair repair range through e-commerce and selected retail channels.
PROJECT SCOPESulfate-free shampoo, daily conditioner, and intensive repair mask.
THE CHALLENGE
The client had a clear brand identity and target audience but did not have an internal formulation team or an established supply chain for coordinating formulas, packaging, labels, and production. The three products needed to work as one routine while maintaining a distinct purpose, consistent sensory profile, and premium online presentation.
KERONHAIR’S SOLUTION
Keronhair reviewed the brand’s benchmark products, ingredient direction, fragrance concept, texture expectations, packaging references, target price positioning, and planned sales channels. Sample development covered cleansing feel, foam, conditioning performance, combability, softness, fragrance retention, viscosity, rinse feel, and mask texture. The team also helped coordinate bottle and jar options, packaging finishes, ingredient lists, label information, outer cartons, and formula-to-packaging compatibility. Feedback from each sample round was recorded to keep formula and packaging decisions aligned.
PROJECT OUTCOME
The client received a cohesive three-product repair system supported by approved samples, packaging details, and defined production requirements. The collection was structured for individual sales, routine bundles, product sampling, repeat orders, and potential future extensions without requiring the brand to manage multiple disconnected suppliers.
CONFIDENTIALITY NOTE
Client names, commercial terms, and identifying details are withheld to protect confidentiality. Product descriptions and project outcomes should be checked against the corresponding internal records before publication.
