CLIENT PROFILE
A Thai hair care client developing a private label scalp care collection for retail stores, online channels, and promotional product bundles.
PROJECT SCOPE
Cleansing shampoo, lightweight conditioner, treatment mask, and scalp treatment product.
THE CHALLENGE
The collection needed to suit a hot and humid market where frequent washing is common. The client wanted fresh sensory profiles, effective cleansing, manageable conditioning, and lightweight textures that would not leave the hair or scalp feeling heavy. All four products also needed a consistent visual identity and a clear role within the routine.
KERONHAIR’S SOLUTION
Keronhair reviewed the target customer, benchmark products, desired price positioning, packaging references, fragrance preferences, and intended product claims. During sampling, the team evaluated foam, cleansing strength, viscosity, rinse feel, wet and dry combability, fragrance intensity, conditioning residue, and overall compatibility across the routine. Keronhair supported formula adjustment, fragrance direction, bottle and jar selection, dispensing formats, label information, and product naming considerations. Claims were kept within an appropriate cosmetic positioning rather than relying on unverified medical promises.
PROJECT OUTCOME
The client received a coordinated four-product scalp care concept designed for clear retail presentation and convenient online merchandising. The range could be offered as individual products or as a complete routine, creating a practical foundation for bundles, sampling, repeat production, and future category expansion.
